International Strategic Marketing Essay Example | Topics and Well Written Essays - 4500 words

International Strategic Marketing - Essay Example...10 Mergers and acquisitions..10 Entering India finished acquisitions...11 Probable risks associated with acquisition.13 Recommended strategies to combat the issues..14 Conclusion.17 References.....19 Introduction With levels of globalization soaring high, every(prenominal) gild is now trying to enter into different markets to increase its scope and reach out to a higher number of customers worldwide. This paper aims at taking the example of one such national comp whatever and identifying the best market entry method. The company selected here for the purpose of international strategy analysis is UK garb giant- Primark. The selection of Primark is based on certain grounds. First of all, the industry which it operates in is fast booming crosswise the world and capturing the most attention in terms of eased entry norms and regulatory frameworks by developing nations. Secondly, the history of Primark encourages to study its interna tional disposition till date and to apply it further in the stage setting of a well planned future strategic plan. It had embarked upon organic growth in its home demesne Ireland but resorted to acquisitions when entering into UK. This makes Primark worth analysis and correlates its current foreign entry strategies with that of future plans and identifies strengths and possible gaps and suggests ways to mitigate them. The paper firstly begins with an overview of the company. Here the main aim is to identify what the company deals with and to identify the say-so markets for the company. This is then followed by the potential markets that the company can choose to enter into. Here once this has been identified, flesh out of the best market entry method are then discussed. As in the case of any market entry method, there are a number of possible issues that will be encountered. then these issues and problems are further discussed along with providing strategies to overcome these issues and problems. On the whole the paper will detail a market entry plan for a company. The chosen company here is Primark. Firstly it is crucial to plus a clear overview of the company. Overview of company History Primark was started way back in 1969 under the name of Penneys in Ireland. The company has worked its way up and has been able to be known for its continuing achievement. The company has grown from a simple first store Penneys in Ireland to the latest flagship store in Liverpool. The company showed immense success in the