Critically discuss the following statement What is marketing Easy its Essay

Critically discuss the following recital What is marketing Easy its what marketers do - Essay ExampleA series of theories has been gradually developed aiming to suspensor the regeneration of marketing in accordance with the current market rules. Current paper focuses on the trial of the context and the role of marketing within the modern market the specific field is evaluated using relevant theories as published in the academician literature. Moreover, efforts ar made in order to present and let off the practical implications of marketing as these implications argon unders alsod and handled by marketers. It is concluded that the current forms of marketing are difficult to be fully explored and evaluated being differentiated within each commercial sector however, the divinatory explanations on marketing as identified through the relevant literature can help to visualize the actual role of marketing in the modern market provided also its potentials for further transforma tion in the future. 2. Marketing Description and functions 2.1 The context of marketing - definitions One of the key characteristics of marketing is its ability to be transformed being aligned with the market trends and demands. Initially, marketing was a discipline rather foreign to academic record it had been rather considered as a series of practices used by professionals who deal with the promotion of products/ work within a pre-arranged market (also known as target market) the above issue is highlighted in the study of Baker et al. (1998) who noted that marketing gradually entered the academic field of knowledge however, despite the fact that a wide range of studies has been developed in regard to the content and the role of market, still there are many of its aspects that are not clear (Baker et al 1998). Probably the reason is that the changes of the market are too quick and extensive, marketings rules and forms are transformed - in order to be aligned with these changes - but there is no adequate time for the phases of this transformation to be monitored and evaluated. From a same point of muckle Viardot (2004) noted that the context and the role of marketing can be differentiated when having to enter a feature sector reference is made, for example, to the term marketing for high tech firms (Viardot 2004, 1) it is suggested by Viardot (2004) that marketing is described as follows putting on the market (Viardot 2004, 2) a description which presents the practical use of marketing as a range of tasks focusing on the achievement of a particular target. Baker et al. (2007) use a similar approach they note that marketing is still in a period of transition from a slight professional practice to an activity explained through appropriate theoretical models (Baker et al 2007, 3). Kotler et al. (2010) give a different, to a greater extent analytical, description of marketing in accordance with the above researchers, marketing is the process of building pr ofitable node relationships by creating value for customers and capturing value in return (Kotler 2010, 53). In the above description marketing is presented as being closely related to customers in this way, the main priority of marketers is set marketers should focus on the schooling of the relationship between the products/ services